Magners and Its Positioning in the Market Current Issues and the Prognoses for the Future

Introduction: The Importance of Positioning Among the most important elements of successful marketing, a correct positioning of a certain goods has the most powerful impact on the company revenues and the rates of the product selling. Therefore, it is of utter importance for such brand as Magners to be positioned in the correct manner and with the maximum efficiency so that people could purchase the given product more frequently.Advertising We will write a custom report sample on Magners and Its Positioning in the Market: Current Issues and the Prognoses for the Future specifically for you for only $16.05 $11/page Learn More However, analyzing the current positioning of the product in the market, one can claim that the positioning strategy requires certain corrections. Tracking the peculiarities of Magners positioning in the market, one can comment on the issue and provide a better strategy for the product positioning, thus increasing the revenues and th e popularity of the brand. With the help of the segmentations based on a number of issues, such as gender segmentation, income segmentation, or psychographic segmentation (Kotler, Wong, Saunders, 2008, p. 144), one can achieve considerable success in promoting the Magners cider. Is Magners Cider Strong Enough? The Competitors Considering the competitors that Magners is currently facing in the world market, one can infer that the product does have to stand considerable contest in the sphere of cider production. There is no doubt that currently, the cider is one of the leading trademarks in the sphere. However, according to the recently obtained data, the position that the cider takes is rather unstable, since the company has to face a number of competitors and encounter considerable obstacles. According to the recently obtained data, one can claim that the current positioning of the brand is quite strong, which is based mostly on the innovative approach of the company: Disparaged by the industry experts, a year after launch alcopops were selling 1000 millions a year. Nevertheless, 10 years later and the cider market was experiencing a boom with a 23 per cent increase in sales in 2006 alone (a trend predicted to last into the late 2000s). Dubbed the ‘Magners Effect’ (the brand grew by 225 per cent in 2006), this attributed to a ‘step change in consumer attitudes.’ (Hooley, Saunders, Piercy, Nicolaud, 2008, p. 287) Therefore, it is obvious that, in the light of the obvious competition, one must come up with the original positioning strategy. Emphasizing the specifics of the product, one can achieve high popularity of Magners and surpass such competitors as Gaymers. In addition, it is important to take the consumer’s demands into consideration.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Magners and Consumer’s Behaviour: By t he Grapevine According to what Arnold (2010) says, the current trend in promoting Magners relies considerably on consumer’s attitudes towards the traditions and the sprit of the Irish legends. Creating a cocoon of myths around the product, the company seems to have achieved an impressive result. In addition, the company has made a successful use of the word â€Å"time:† â€Å"Using ‘time’ as a theme it emphasizes the time it takes to make† (p. 205). Moreover, the company also insists on the specific Irish origin of the drink, as it has already been mentioned, which is supposed to entice the target audience. However, it is important to mark that the company at the same time neglects certain moral issues: â€Å"there are no claims about organic apples or fair trade,† (205) Arnold (2010) explains. Therefore, the producers of the cider rely on the consumers’ enthusiasm of the Irish myths and the taste of the product itself. Magners Positio ning: Affecting the Marketing Mix. Or not? It is essential that the marketing mix of Magners is greatly influenced by the positioning. Considering the current positioning of the product, one can deduce that the marketing mix of the product has been slightly improved and is now addressing the needs of the customer: â€Å"the marketing mix inputs (now five P’s of price, place, promotion, product and packaging) are adapted and focused upon the consumer† (Breen, 2006, p. 3) Recommendations and Reasoning Considering the current Magners positioning in the UK, one can claim that the company is being rather successful (Breen, 2006). However, it is worth mentioning that the company requires to draw not only the customer show are interested in the specific Irish origin of the drink, but also attract a wider range of people. Therefore, it is essential to consider the existing legend closer and, taking into account the common delight about the organic products (Arnold, 2010), one could also inform the customers about the natural origin of the cider ingredients more insistently. Conclusion: Magners Positioning and the Future Benefits Considering the above-mentioned, one can claim that one of the most reasonable and the most important steps for the company to promote Magners at present is to maintain the idea of pure Irishness about the drink, thus, creating a legend that can serve as the attraction for the clientele. Thus, the customers ill have the opportunity not only to enjoy the drink, but also touch upon Ireland and feel Irish for a moment. However, it is necessary to mark that Magners need to mention in their legend that the drink is made of only organic ingredients and, hence, has the most favorable effect on the consumers’ health.Advertising We will write a custom report sample on Magners and Its Positioning in the Market: Current Issues and the Prognoses for the Future specifically for you for only $16.05 $11/page L earn More Appendix A: Positioning Map Legend/Company Position Product Origin Health Issues Magners Current Moderate Moderate Future Low High Gaymers Current High Low Future Moderate Low Judging by the positioning map, the change of the product positioning is to take place. Hence, the product popularity is increased. Therefore, Magners will be able to stay the leading company in cider production. References Arnold, C., 2010. Ethical marketing and the new consumer. New York: John Wiley and Sons. Breen. M., 2006. Never ending story: The rise and rise of Bulmers. Bulmers Quark.  22 Jan. Hooley, G.J., Saunders, A.J., Piercy, N.F., Nicolaud, B., 2008. Marketing strategy  and competitive positioning. Upper Saddle River: Pearson Education. Kotler, P., Armstrong, G., Wong, V., Saunders, J., 2008. Principles of marketing.  5th Ed. Upper Saddle River: Harlow: Financial Times/Prentice Hall. Ch. 9. This report on Magners and Its Positioning in the Market: Current Issues and the Prognoses for the Future was written and submitted by user Madilyn Short to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

leadership log essays

leadership log essays Wednesday, August 23, 2000-The head football coach, Joe Hollis, shortened practice today because he said that the team was tired and needed some extra rest to make sure our legs are fresh for our first game on September 2, against North Carolina State. I think this displays his specialized role as a leader. That kind of decision rests singularly on his shoulders, players and coaches follow his decision because of his specialized role as the head football coach. Thursday, August 24, 2000- I read an article in Sports Illustrated about my favorite baseball player, Greg Maddux, pitcher for the Atlanta Braves. It discussed how well respected he was among his teammates and other players in the Major Leagues as well. I felt that this demonstrated a shared influence leadership within his social system. He is not in a specialized role, he is simply looked at as a good role model and a wise baseball player. Friday, August 25, 2000-Our team captains called a team meeting to ask the younger players to be mature about going to class, and handling non-football duties maturely so that the focus can be on football when the right time comes. This is somewhat of a mixture between specialized roles and shared influence. The captains have specialized roles as leaders, but the way they obtained these roles was from gaining respect in the shared influence environment. Tuesday, August 29, 2000-I have noticed that some of the assistant coaches on the football team use different influence processes when providing instruction for their players. For example, the receiver coach's players seem to be motivated to do things by indifferent compliance, meaning they are basically in a bad mood when they are told to do something. On the other hand, the outside linebackers coach seems able to make his players not necessarily enjoy practicing, but practice in a much better disposition. ...

Renaissance and Baroque Essay Example | Topics and Well Written Essays - 500 words

Renaissance and Baroque - Essay Example During the renaissance, paintings, sculptures, and architecture experienced a re-birth. From the 14th century, the world realized great innovations. During this time, artists blended light and colour more innovatively to their feelings, ideas and emotions. Renaissance art refers t o ancient Greek and Roman cultures. The works of art during this time were mainly used to send religious messages more easily. At the time, people were barely literate and it was easier to communicate through pictures, paintings, and sculptures than through reading and writing. It was a period of great crisis which entailed; the unrest in the Catholic Church and political instability. Artists came up with innovative ways to encourage people to be good and have faith in God. Paintings were therefore mostly religious. During this period, pictures had more depth and space. They were more realistic representations of physical objects. The pictures resembled what they were intended to portray more closely. The m ain elements in reconnaissance art include: perspective, shadows and light, emotion, realism and naturalism. To display three dimensional depth and space in their work, reconnaissance artists implemented the use of linear perspective, horizon line and vanishing point. Artists used shadows and light to create a focal point on a piece of art. In the hope to motivate people to have faith and be better people, renaissance painting employed the use of emotion. They also made objects appear more real and natural.

Gun Control Research Paper Example | Topics and Well Written Essays - 2000 words - 1

Gun Control - Research Paper Example And there are people, who support the laws, which give them permission to use the guns to protect themselves or for other purposes, as they believe that it will be safer to live in such environment. Today more than 60% of all crimes and murders are performed with the help of guns. However, the gun control issue became urgent in late 1960s, when the crime rate significantly increased. Murders and assaults were increasing in number for about 30 years. People believed that introducing the laws, which will restrict the gun sale, would improve the situation. According to statistics, 70% of US population believed in this idea and supported it. However, starting from 1994 the crime rate started to decrease (at present the crime rate in the US is 17%  less than 10 years ago), and today only roughly half of the population (about 49%) support strict gun control (Barret "Why Gun Control Is Basically Dead"). Recent accidents, which deal with mass shooting and killings of people in the US, are the reasons why common citizens worry. The accidents at Virginia Tech University (33 deaths), the American Civic Association in Binghamton, New York (14 deaths), elementary school in Newtown, Connecticut (28 deaths), movie theater in Colorado (12 deaths) and other places (Barret "Firearm Sales Up + Crime Down = Gun Control Dead", Barret "Why Gun Control Is Basically Dead", "Gun Control vs. Gun Rights"), make people worry about their own lives and lives of their children, relatives and close friends. The misuse of small weapons is also considered to be one of the vital safety problems in the world. The number of small arms, used by people, significantly increased after the end of the  Cold War. Small weapons are available everywhere in the world, easy to buy and easy to keep unnoticed. Some experts state, that more than 60% of all crimes are committed with the help of small

Prosecuting mothers of children born with problems due to the mothers Term Paper

Prosecuting mothers of children born with problems due to the mothers substance abuse during pregnancy - Term Paper Example In this regard, ingested psychoactive substances such as drugs have the ability of inducing dependence just like other forms of addictive behavior such as gambling. Due to the ambiguity of this term, medical practitioners and researchers regard addiction as a human behavior that motivated by emotions, ranging from craving to compulsion, continued use in spite of the known adverse effects and that result to a person losing control (Henry and Ting, 2008). In reference to drug use, American Psychological Association uses substance use disorders as a collective term for substance abuse and dependence (APA, 1994). Under dependence, APA (1994) identifies impaired control over using a substance as an important component. This implies a combination of behavioral, cognitive and psychological symptoms that indicate continuous use of the substance in spite of the resulting health problems cause by it (Henry, and Ting, 2008). Substance use in the society is widespread and one of the major areas concern is its effect on pregnant women. Chiang and Loretta (1996) noted that substance abuse in women is common to those struggling with poverty, homelessness, mental illness violence and trauma. In United States, SAMHSA (2009) reports that pregnant women are more likely to engage in substance abuse than their non-pregnant counterparts in the same age bracket. According to SAMHSA (2009), 22% of pregnant women reported using cocaine compared to 17% of those who were not pregnant. The rate of substance abuse such as amphetamines and marijuana in pregnant women exceed that of non-pregnant women. According to SAMHSA (2009), 21% of pregnant women used amphetamines compared to 13% of women who were not pregnant. Moreover, 17% of pregnant women admitted to using marijuana as their drug of choice compared to 13 % of those who were not pregnant. In addition, 18% pregnant women are likely to seek medical attention on drug related problems compared to 31% of their pregnant counterparts (SAMHS A, 2009). Substance abuse among pregnant women varies with age and race in the United States. For instance, white women are more likely to smoke and use tobacco related products compared to the blacks and Hispanic women (SAMHSA, 2009). An average of 25.7% of pregnant women aged from 15-25 smoke cigarettes compared with 10.6% of their pregnant counterparts aged from 26-44 years (SAMHSA, 2009). This pattern is reflected in alcohol use among the pregnant women, whereby younger pregnant women have higher prevalence rate compared to their older counterparts. However, alcohol use among pregnant women is lower compared to their non-pregnant counterparts in the United States. In addition, most pregnant women use more than one type of drugs (SAMHSA, 2009). According to MCFD (2003), one of the leading causes of mental, psychological and physical impairments in children is use of substances such as alcohol, tobacco and other illegal drugs by the pregnant mothers. Different drugs have diverse h ealth complications to the unborn child, and MCFD (2003), notes that alcohol is one of the most notorious drugs that cause the severe health complications. Substance use during pregnancy causes premature birth, in addition short term and long-term impairments. However, the effects depend on several factors, including the health status of the mother, the quantity and the type of the drug that

Patient Discharge Process Reflection

Patient Discharge Process Reflection This reflective commentary will focus on a patients discharge planning liaison drawn from my experience in attending a Multidisciplinary team Meeting (MDT) held at my Elective Placement (Cardiology Ward) in the context of the dimensions of Interprofesssional Working (IPW) I will preliminary define in the introduction IP working; recognize policies; introduce patient scenario, identify the Reflection Model which I will use to evaluate and analyse the Dimensions of IPW. IPW refers to professionals with different training backgrounds (medical, surgical, counselling, psychotherapy, Occupational Therapist, physiotherapist) sharing common goals an objectives but who make a difference but complimentary contribution to the given client group in order to provide holistic care (Leathard, 2003). IPW has been highlighted by the United Kingdom (UK) government in a series of policies which shaped and continue to shape the way services and professionals work interprofesssionally. In 1998 The Department of Health (DoH) (1998) encouraged joint working through integrated provision. In 1999 papers such as DoH (1999) re-enforced that the effective care is the product of interagency working, promoting NHS to move towards interagency collaborative working or IPW in a shift from institutional to community-based care. The DoH (2000) a ten year programme of redevelopment practice to design and promotes a patient centered service and promote IP and Holistic care. One of the areas the DOH (2000) considered needed improving was the older generation patient discharge. To combat this, standard two of The Single Assessment Process (SAP) and Intermediate care services (ICS) was introduced by the National Service Framework for Older People by DoH (2001a) and this required services and professiona ls to work together in a co-ordinated assessment of needs for patients. From this, House of Commons Health Committee (2002) called for a number of key changes, one of them being a named Care Manager to coordinate all stages of the patient journey through hospital, up to and beyond discharge. And this coordination liaison could take the form of an MDT discharge planning meeting (DP). New ways of working have to be found that cross professional boundaries, in order to allow a more flexible approach to care delivery (DoH, 2002). To achieve this, the Government introduced Interprofesssional Education (IPE) in pre-registered students modules and their aim was to integrate IPE into their curriculum, enabling students to develop transferable skills that will facilitate communication and collaboration in the future (Barr, et al., 2005). Rattay and Mehanna (2008) suggest that as students should make an effort to attend MDT meetings to develop IP. I have used pseudonyms throughout my reflective commentary, to protect confidentiality in accordance with the Data Protection Act (1998) and the Nursing and Midwifery Council (NMC) (2009). I will refer to the patient as Sam. Sam is a 74 year old lady who lives alone in a ground floor flat. Sam has no family living locally however her neighbour visits regularly. Sam suffers from Chronic Heart Failure (CHF). Prior to admission Sam was fully independent at house cooping with her Activities of Daily living (ADLs) with slight difficulty due to breathing and poor balance (which Sam reported to suffering from for years). Sam was originally brought into hospital via accident and emergency by her neighbour as her breathing became progressively worse. There are many potential models of reflection. I will use Gibbs (1988) Model of Reflection (Appendix 1) as I find it more straightforward due to being depicted as a cycle, encouraging critical evaluation and analysis of the incident. Cyclical models are suggested by Ghaye (1998) to deepen awareness and increase knowledge and skilfulness from repeated movements around them. Reflection will able me to learn from the experience and identify my learning needs in areas which solicit improvements (Allen, et al., 2008). As suggested by Price (2006) Reflection makes a connection between theory, policies and practice required to develop evidence-based practice, professional and academic growth throughout my career; important in the development of lifelong learning (NMC (2009). Description The MDT meeting was held at the sisters office. The MDT consisted of a Ward Nurse (who was there intermittently due to staff levels), a Heart Failure Nurse Specialist (HFNS). Care Manager (Social Worker), Physiotherapist, Occupational Therapist, Doctor (Cardiologist Register) and myself. The meeting was led by the Doctor who gave an introductory overview of the Sams social situation and medical condition. The Doctor recommended that Sam was medically fit for discharge with a referral for HFNS community visits, as further health education was necessary. The physiotherapist suggested Sam was regaining confidence in her mobility but recommended further input to improve Sams balance and posture. The ward Nurse suggested Sams Nursing needs were stable and no input was required on discharged, upon this, I respectively argued that Sam discussed with myself earlier in the shift that she felt she was not coping at home and would feel more confident if she had minimal assistance with her ADLs at home. The Doctor re-directed the question to the HFNS, who re-directed the question to the Ward Nurse, both dismissing my input. At this point I respectfully assured the MDT that what I was advocating, it was also documented in Sam care plan. Subsequently, The HFNS requested Sams discharge planning to be discussed in a second meeting.. Following to this, The Occupational Therapist recommended she would liaise with Sam regarding any house equipment that would facilitate Sams ADLs. The social worker (Care manager) who would be coordinating all stages of Sams journey through hospital, up to and beyond discharge, organise possible (i) care (ii) meals on wheels. The Doctor summarised the MDT plan and rescheduled the meeting for 2 days to allow professionals to liaise with Sam in order to evaluate the discharge planning in partnership with Sam. Doctor was reluctant to reschedule and to change Sams expected day of discharge (EDD), it seemed. In the follow up MDT meeting, Sam was medical ly fit for discharge, her it seemed, had improved, as had her slightly her confidence but she could still benefit from further rehabilitation; therefore, Sam was referred to Intermediate Care Services (ICS) (Appendix 2) for further rehabilitation in the community, with out-patient medical follow up and HFNS home visits. Feelings When I asked my Mentor to attend the MDT meeting, I was excited as I was going to be able to see how the IPW provides a positive outcome for the patients. Slightly anxious but ready to be a Patient advocate. Soon it dawned on me when I was introduced to other professionals and given opportunities to work with them and I felt slightly insecure at the thought of having to expose myself to the criticisms of others. When Discussing Sams DP I commented on her behalf the feeling of slight insecurity was soon overpowered by a feeling of achievement as I was in a position to be her advocate appropriately and contribute in making a difference to her life for better. This feeling overpowered the shuttled frustration I felt when the Doctors dismissed initially my input but understandable due to my still pre-reg position, he needed reassurance as this input was going to change Sam EDD. As the meeting was lead by the Doctor I had inadvertently imposed a sense of hierarchy upon the group. I soon f elt that the hierarchy, even after the incident above, was not actually evident once a patient DP was being discussed as every professional was having a say and all professional seemed to understand each others responsibilities, roles and the documentation used involved all MDT input. I felt that through the discussions each professionals identify was gain and respect was given accordingly, although, I considered there was possibility of gaining a professional personality stereotypes and therefore ultimately a hierarchy may develop in future group meetings. By the end of it, I still felt slightly daunted to be in a MDT meeting working with professionals who knew so much (i) HFNS who developed their careers to a point of extreme knowledge, it overwhelmed me, that I am still just in the beginning of an extraordinary journey. Evaluation In accordance to Holland, et al. (2005) and Gonseth, et al. (2004) Heart Failure Nurse Specialist (HFNS) input was fundamental as HF patients as Sam require close clinical management and encouragement to manage their symptoms in order to remain in the community (James and Sarah, 2008). Furthermore, Blue, at al. (2001) randomised controlled trial suggested that HFN have the ability to focus not only on the clinical needs of the patient, but the educational and supportive needs as well as establishing effective liaison between health and social care. Although HFNS is important in the provision of Sams Good Health in the community, without front line staff (i) ward nurse to document appropriately and report to the appropriate professional and act as an advocate for patients in meeting such this, the provision of IP working and Safe Discharge Planning would be compromised (Atwal and Caldwel (2006). Record keeping was to be commended as the Discharge planning Form (DPF) (Appendix 3) was filled in from admission and updated regularly by Sams Multidisciplinary team regarding assessment, planning, and implementation and evaluation goals specific to each professional to establish safe discharge. Effective record keeping is the key factor to effective care and continuation of care of Patient; and a Code of Conduct requirement for excellence practice and care (NMC, 2009). The Community Rehabilitation/Intermediate Care Services (ICS) Appendix 3. Referral was suggested appropriately in order to meet Sams needs, in accordance with the DoH (2001a, 2001b) agrees that ICS establishes IP working and avoids duplication, enhances communication and allows each team member to view and check the patient notes at all times. Furthermore Godfrey, et al, (2005) suggests that it enhances Holistic care. According to Leathard and Cook (2009) Sams care could be considered Holistic as her physical, psychological, sociological, spiritual needs were addressed, and Sams views were considered alongside any recommendations offered by all the different multi-disciplinary teams in a mutual participation in a shared decision-making partnership. With changes in Nhs such as patient-centred care (DoH, 1998), and the establishment of sophisticated holistic approach to health and social care, one of the key features of Sams patient centred care is the development and  implementation of integrated care pathways (ii) collaborative care plans such ICS, providing Sam with a continuity of care. MDT meeting structure seemed to reflect The DoH (1998) in its drive for a first class service as staff seemed to clear understands of how their own roles fit with others in both the health and social care professions. Although, Role Clarity was predominant and significant, the Status caused distress within the MDT; it made some members feel their opinions are not as important as others (Robinson, et al., 2005). Furthermore, at certain points of the discussion the blurring of the boundaries of ones discipline Ward Nurse and (HFSN) (i) Doctor redirected the question about Sam to the HFSN first instead of the ward Nurse. I agree with Molyneux (2001) is a factor that may create a competitive atmosphere rather than a collaborative one. In addition to the group dynamics, the situation of Sam needing care set up also highlighted the tension between professionals and in a sense organizational aims and resources. Analysis The DoH (2000, 2006) stressed the need for team working to helping rove the quality of care to patients and encourage role development to meet the demands of IP working. (i) Registered nurse specialists are expanding their roles and skills in numerous clinical areas (DoH 1999, 2006) due to patients diversity of needs in todays society (Furlong and Smith, 2005). According to DoH (2000, 2003) and the National Institute of Clinical Excellence (NICE) (2003) Heart failure care and management is one of this areas which had an increase in nurse specialists (HFNS) in a broad evaluation by Patterden, et al., (2008) which showed that HFNS reduced (i) all-cause admissions by an average of 35 per cent an average saving of  £1,826 per patient is gained after the costs of the nurse have been deducted. Furthermore, a systematic review by Holland, et al., (2005) argues that HFNS management of HF associated with (reducing readmissions, improving patients quality of life, Like Sam and reducing finan cial costs is more efficient compared with medical management. In outcome, Hewison (2004) and Abbot, et al., (2005) agreed that although the development of roles and increased flexibility is usually a benefit to many  professions, it can be seen as a threat for their own interest and power status, generating a resistance to IP collaborations. Moreover according to Molyneux (2001) a tribalism sense. This is normally the professional at the top of the hierarchy (i) as when the doctor was resistant to move the EED. Furthermore, as far back as 1998 when (DoH, 1998) was published, Stapleton (1998) suggested that Collaborative working emphasis that demarcations and hierarchical relations between professions are neither sustainable nor appropriate. Although, in Sams MDT it was apparent in agreement with Hean (2006) my preliminary feelings of hierarchy are common and traditionally hierarchies place more power to the medical profession. The tension seemed in a way to be overcome through th e structured but open discussion regarding Sams needs which according to Freeth (2001) open discussion helps develop the team and recognise the benefits and the diversity and development of skills. Martin and Roger (2004) highlight that it is important to premise a clear understanding and appreciation not just for the roles but also for the pressures of other professionals (i) performance targets to meet. The Qualitative methodology questionnaire led interviews and focus group (18 cases studiers across Europe) by Coxon (2005) suggestion that IP working promotes job satisfaction, improved team working, good communication and enhance co-operation with other agencies, and identifies IP difficulties to be due to organizational boundaries and financial limits. Additionally, Hubbard and Themessi-Huber (2005) used the same method as Coxon (2005) although he identified that a main difficulty to IP is managers focusing on policies and changes of services: arranging MDT meeting whilst front line staff, as ward nurses need to adapt to practicalities of the IP. Atwal, and Caldwell (2006) argues the importance of staff ratios as a barrier to nurses developing IP practices, furthermore a study carried by both with nineteen nurses in acute health care ward, it is spotted that in MDT meetings not all the professionals involved in the care of a patient are invited and that nurses did not regularly att end the meetings due to staff ratios. Another conclusion of this study is that nurses not always express their opinion for fear of being made a scapegoat, the result from the research show as well, that consultants and medical staff usually speak first and with more confidence on all issues. In divergence, Barrett and Keeping (2005) argues that collaborative working should minimise staff pressures from a ward level to community (primary and secondary setting) but research done within this Era of IPW still shows that at a nursing level in a 2005 survey by RCN (2006) found that 49% of nurses left the NHS due to stress/workload problems. Horder (2004) and Pullon and Fry (2005) goes further to suggest to overcome the work pressure, shared decision making is the ultimate hallmark of partnership and this requires distribution of power or the empowerment of all involved within the multidisciplinary professionals in a manner that would equalize the hierarchy through (i) through IPE. It is essential that health and social care professionals realise the important of IPW as it has now been recognised that a single profession can no longer deliver the complex patient care that is demanded nowadays, a holistic approach is required (CAIPE, 2007). Rattay and Mehanna, (2008) suggest in summary that structured MDT meeting provides the discharge process with a structure that is organised professionally and timely, allowing patients to return home earlier safely, consequently reducing the NHS cost, minimising the risk of hospital acquired infections, promoting independence and enabling patients to return back to their homes and community, like Sam. Lack of co-operation between agencies has led to a failure of service (Glasby, et al., 2004). Communication within the team is also an important issue to good collaborative working, developing ways to communicate and to work together is the key for successful IP working (Abbott, et al., 2005). The NMC (2004) advises that at the point of registration students should have the necessary skills to communicate effectively with colleagues and other departments to improve patient care. Cook, et al., (2004) identify that communication and decision making are very important for teams. Larking and Callaghan (2005) argue that teams who do not regularly hold meetings for policy making and resolutions of differences, should not be considered a team, these findings are also emphasized by Molyneux (2001) who states that communication is supported with weekly MDT meetings in order to evaluate and plan patient centred care delivery. Conclusion This reflective commentary allows me to connect policies, NMC requirements, theory and practice. It provided me with the assurance that the dimensions of IPW is complex but possible in practice IPE exists. It highlighted that different professionals have to deal with their own perceptions and adapt to changes. There is no doubt that IPW promotes a better and more holistic care and the documentation in place promotes further patient-centered care. The MDT gave me the opportunity to work closely with other professionals and understanding further their roles. This will help me to effectively work together in the future. Action Plan I will allocate the Action Plans in my professional portfolio to demonstrate achievement in clinical practice linked with theoretical knowledge. All my Action Plan are made SMART Specific, Measurable, Achievable, Realistic and Time (Drew and Bingham, 2004) 1. Inter-Professional To develop an awareness of the roles and services provided in the inter-professional team and identify examples of how this is appropriate in delivering appropriate patient/client focused care. 2. Enhance my knowledge about decision-making processes within care management 3. Continue to reflect in and on Practice therefore to participate in further process of reflection to establish my own learning needs (Appendix 4).

Crisis Intervention

Crisis and Intervention An environmental crisis situation occurred on New Year's A tornado touched down in the area serve in Missouri. I was one of the first on the scene after the first responders Many of the victims had been evacuated and were not being allowed back into the are The few people that did service were In such shock that lust a cup of coffee and help In communicating with their loved ones was all they wanted at the moment. Ell towers, phone lines, power lines, etc were down In the area, so communication was difficult. On a dally basis however I encounter developmental crawls situations; these tuitions are developmental In nature because many have been raised In homes where financial crawls Is a dally event. Many of the clients I serve have been repeat clients for many years. Often times their parent's or grandparent's were also habitual clients.They often times are seeking food assistance as well as assistance In paying utility bills and rental cost. These situations a re all crisis because tot the effect they have on the individual. Whether the crisis is situational, environmental or developmental the basis emotion is the same tort the person in the midst tot the crisis. A crisis is a negative event that is often times unexpected to the individual. Even in the case of the person in need of utility assistance. Ear on a daily basis, â€Å"l thought rd get the money to pay my bill, I never thought I'd be disconnected. Crisis Intervention Crisis and Intervention An environmental crisis situation occurred on New Year's A tornado touched down in the area serve in Missouri. I was one of the first on the scene after the first responders Many of the victims had been evacuated and were not being allowed back into the are The few people that did service were In such shock that lust a cup of coffee and help In communicating with their loved ones was all they wanted at the moment. Ell towers, phone lines, power lines, etc were down In the area, so communication was difficult. On a dally basis however I encounter developmental crawls situations; these tuitions are developmental In nature because many have been raised In homes where financial crawls Is a dally event. Many of the clients I serve have been repeat clients for many years. Often times their parent's or grandparent's were also habitual clients.They often times are seeking food assistance as well as assistance In paying utility bills and rental cost. These situations a re all crisis because tot the effect they have on the individual. Whether the crisis is situational, environmental or developmental the basis emotion is the same tort the person in the midst tot the crisis. A crisis is a negative event that is often times unexpected to the individual. Even in the case of the person in need of utility assistance. Ear on a daily basis, â€Å"l thought rd get the money to pay my bill, I never thought I'd be disconnected.

Pygmalian and its appropriation Essay

Texts reflect the context of the time in which they are composed as well as the culture their respective society possess. This is evident in Pygmalion, a play by George Bernard Shaw and its appropriation She’s All that, a film directed by Robert Iscove. In these two texts, the same Pygmalion myth is approached from two different viewpoints to reflect distinctly the context of the time in which each was written. Shaw, through the use of a wide range of dramatic techniques such as language, form, and setting, is able to appropriate the Pygmalion myth to reflect the values and cultural beliefs possessed by society in Victorian England. Similarly, Iscove uses cinematic techniques such as setting, dialogue and costume to appropriate the myth to reflect the casual values and cultural beliefs possessed by 20th century American society. After analysing the two texts, we are able to understand how values have been changed or maintained. Pygmalion derives its name from the famous story in Ovid’s Metamorphoses, in which Pygmalion, disgusted by the loose and shameful lives of the women of his era, decides to create a beautiful statue more perfect than any living woman, named Galatea. Pygmalion goes to the temple of the goddess Venus and prays that she give him a lover like his statue; Venus is touched by his love and brings Galatea to life. Pygmalion and Galatea marry. Shaw creates his own version of the Pygmalion myth by translating this allegory to reflect society in Victorian England. In doing so, he exposes the inadequacy of myth and of romance in several ways. For one, he deliberately twists the myth so that the play does not conclude as euphorically or conveniently, hanging instead in unusual ambiguity. Throughout the play, Shaw portrays the characters belabored by the trivial details of life like napkins and neckties, and of how one is going to find a taxi on a rainy night. These details keep the story grounded and decidedly less romantic. Society in Victorian England would not have agreed with the fairytale ideals that the Pygmalion myth implies, and so, Shaw reflects this discrepancy by questioning the values portrayed in the original myth. Robert Iscove, however, tries to reflect the values of modern day society by producing a light hearted and slapstick version of the myth. This is done by setting the play in an American high school in the early 21st century, and showing relationships between teenagers instead of adults. The ideas of love and marriage have been appropriated into high school ‘flings’ and dating. This in itself produces a lighter version of the myth as the relationships shown are not as serious. To be popular and ‘cool’, teenagers must wear the right clothes, and be seen with the right people at all times. Good grades and moral values have little to do with social acceptance. This is a huge contrast to what was shown in Pygmalion, and therefore helps the reader to understand that values have been changed due to technological advancements, media influence on adolescents and the feminist movement. One of the issues discussed in both texts is one of socioeconomic division, and this is shown through means of language (Pygmalion) and costume (She’s All that). Shaw believed that English spelling did not have much reasonable relationships to its pronunciation. This difficulty helps to perpetuate the low dialects which immediately identify the speakers as either humble ones or ones of poor education. Such dialects are an important factor in the division of people into social classes. â€Å"Every time an Englishman opens his mouth, some other Englishman despises him.† – Preface. This is shown in the first scene of the play, as Eliza (a poor flower seller) is immediately judged about her social class as soon as she speaks. THE NOTE TAKER â€Å"A woman who utters such depressing and disgusting sounds has no right to be anywhere – no right to live. Remember that you are a human being with a soul and the divine gift of articulate speech: that your native language is the language of Shakespeare and Milton and the Bible; and don’t sit there crooning like a bilious pigeon†¦Ã¢â‚¬  (Pygmalion p. 27) THE NOTE TAKER â€Å"You see this creature with her kerbstone English: the English that will keep her in the gutter to the end of her days†¦Ã¢â‚¬  (Pygmalion p.27) It is also evident that social class determines whom a person will date or consider marrying, and may only marry someone who is in the same social class as them. In She’s All That, Iscove uses contrasting images of costume and setting to show the social class division and various stereotypical groups present in 21st century society. Social division is portrayed in a jocular and humorous way as it is set in an American high school instead of the ‘real world’. As the movie is based on adolescents, social status is not determined by the amount of education or values a person possesses, but instead on their fashion sense or audaciousness. E.g. Laney Boggs is an intelligent, artistic and rational girl who is seen as being at the bottom of the social ladder due to her paint splattered overalls and baggy shirts, whereas Taylor, who is one of the most popular girls in high school, has only achieved this status due to her sexy appearance and brazen behavior. After comparing the two texts, it was evident that values regarding social class have dramatically changed. During the early 1900’s, language, etiquette, birth/family and wealth were what decided where a person fitted into the social ladder, whereas two hundred years later, this is no longer the case. Society in the early 21st century believed that appearances, character and social connections are what take you ‘to the top’. The two texts also explore the meaning of the ideal woman. In Pygmalion, Henry Higgins picks up Eliza Doolittle to teach her phonetics and thereby `make her into a lady.’ This shows what his idea of a real lady must be. Higgins convinces Eliza to let him transform her into a proper aristocratic lady who speaks proper English, so that she is able to fit in with the upper class. Eliza’s growth involves increasing self-realization, an evolution from a lower to a higher state of being, and an important quality that is sometimes not innately there and must be developed. Pygmalion spent great time and effort in creating his ideal woman. This gives hope to society, especially the lower classes, that one can change and succeed if they just try hard enough. Eliza Doolittle would not have questioned her morals and  boundaries set by society for a girl of no means. Hence the constant recitation of â€Å"I am a good girl, I am!† Robert Iscove also transforms the main character, Laney so that she is able to fit into a higher social class in high school and become the ideal woman, yet this is done simply by applying makeup and wearing revealing clothes and being seen to socialize with the right crowd. Iscove purposely shows a quick makeover to illustrate that late 20th century society believed that the ideal woman was not necessarily one of etiquette and intelligence, but simply one which looked good, knew the right people and was bold enough to challenge her boundaries. From the aforementioned it is clear that both texts reflect the time frame in which they were composed and provide insight into the way values have been maintained and changed. Both Bernard Shaw’s, Pygmalion and its modern appropriation by Robert Iscove, She’s All That convey the context and culture in which they were written and explore ideas of social division, the denotation of the ideal woman and debate the relevance of the Pygmalion myth in their respective societies.

Stealing- Carol Ann Duffy Essay Example

Stealing Stealing- Carol Ann Duffy Paper Stealing- Carol Ann Duffy Paper Essay Topic: Carol ann Duffy Poems â€Å"Show how the poet explores the themes of Isolation and loneliness, and to what extent your appreciation of the theme was deepened by the poet’s treatment? † Stealing is one of the many Carol Ann Duffy poems in which the themes of isolation and loneliness are explored. The poem is about a person who has nothing to live for, because of this they have fallen into a life of stealing items that are worthless and have no sentimental meaning to them, the thief steals simply because they and get a thrill out of doing so (this particular poem is about the stealing of a snowman). The character finds it amusing to steal peoples’ belongings that have a creative aspect to them like: a guitar, a â€Å"bust of Shakespeare† a camera and a snowman. The poem was composed in the 1980’s, which were a time of unemployment and depression for England and also a time of technological advancement this could be the motivation behind the unusual things that are being stolen. However the belongings do not have significant value. Duffy’s treatment that she presents in Stealing also helped to deepen my appreciation for the poem. Her use of tone, imagery and diction that occurs in the poem all help to convey the themes to the audience more thoroughly and make them more apparent and therefor helping one to appreciate and understand the true themes of the poem. The exploration of the themes loneliness and isolation are portrayed in Stealing through a number of different ways, one in which is through the use of imagery. Imagery is a key element to the poem and is conveyed in an assorted of unique ways. In the third stanza the metaphor â€Å"I’m a mucky ghost† is used suggesting that the character has been separated from humanity and is possibly even dead to society. The use of the word mucky evokes that he leaves a mess behind him and is uncaring for other people and their property indicating that he does not have any friends or family that would suffer from him participating in these high- risk behaviours and getting caught and prosecuted. Duffy’s personal treatment that she has developed in the poem has deepened my understanding because the way that she uses imagery is unique and relates to every- day life. The tone that Duffy uses in Stealing plays an important role in my appreciation of the themes in Stealing. This is because the tone that the poem creates shows me that the Duffy was trying to say and how the audience perceives it. The tone changes throughout Stealing, this is because it is written as someone would talk and as you know the tone without a conversation changes depending on what is being said. When it says, â€Å"flogged it† the tone is angry the use of the harsh word flogged is affective in getting the theme of loneliness across because when you are lonely you can get angry because there is no one there to help you or talk to you about how you feel and how to get over being angry. A change in the tone is when in the second stanza you read â€Å"Part of the trill was knowing/ that children would cry in the morning. † The tone at this part of the poem is satisfaction; the character enjoys knowing that he has made children unhappy. These specific words and phrases that Duffy has used have helped me deepen my understanding of the themes because they are associated and link to the themes generally quite directly. Lastly the diction in Stealing is all very simple and easy to comprehend. This could suggest that the character was not an educated person. Because the poem was set in the 1980’s, which for England were a time of depression, and unemployment it would be easy to believe that the subject of the poem was not an educated man, this could also be a reason as to why he is isolated and lonely which is conveyed through the themes. The most sophisticated word used is â€Å"magnificent†; coincidently it is also the only positive word as well. This suggests that if you are a well-educated person you can be happy because you have opportunities. The single syllabled words like; â€Å"ton†, â€Å"gut†, â€Å"tough† are all simplistic words that represent the struggles of the thief’s every day life. Duffy’s use of these words also helps me understand the themes of loneliness and isolation because they are never being expressed to a particular person or someone that seems to be cared about. Duffy explores the themes of isolation and loneliness through her use of imagery, tone and diction. The way that she expresses her character in the poem is magnificent and the creativeness of the imagery is useful in helping me gain a deeper understanding of the themes, the ever- changing tone and simple diction also help me to engage and successfully gain a deeper understanding of the main themes of loneliness and isolation.

Poverty And Learning Example

Poverty And Learning Example Poverty And Learning – Coursework Example Poverty and Learning Poverty and Learning life out of school has a tremendous influence on their achievements at school. The research shows that all organizations that support students well-being can be claimed to have a positive impact on students success at school. For instance, community centers, support centers for immigrants, non-profit organizations, churches and healthcare centers improve quality of life in poor neighborhood; thus, the access to these organizations can positively impact students achievements (Noguera, 2011). Of course, schools and kindergartens (or any other educational institutions) can provide students necessary education and support in and out of school because they are two main institutions where children get enough attention and an example of normal life. Early education and support is a key solution to poverty. At the same time, overall poverty in neighborhood, high crime prevalence, drugs and negative social capital do not help children to break through poverty. They have negative effect on their success and development.It is necessary to suggest educational leaders to engage their community in order to make schools better and safer places for children. The idea to extend school days and make students attend school on Saturdays mentioned by Noguera (2011) looks as a good alternative to their exposure to misfortunes of life outside their school. Also, educational leaders should not be afraid of asking their community to help. Isolation does not let schools be strong enough to change community where they exist. Drawing attention of investors, funds and sponsors takes time and resources but it is worth trying for the sake of children. Being short of resources public schools cannot do enough to take kids away from the streets. Charismatic and inspiring leadership is needed to make schools better and engage parents and sponsors in building a brand new community where poverty does not hinder students achievements. ReferencesNoguera, P. A. (2011). A Broader and Bolder Approach uses education to break the cycle of poverty: Making bold assertions that all children can achieve while doing nothing to address the challenges they face is neither fair nor sound public policy. Phi Delta Kappan, 93(3), 8.

Vicarious Liability Module 3 ( SLP) Essay Example | Topics and Well Written Essays - 500 words

Vicarious Liability Module 3 ( SLP) - Essay Example The acts posed health risks to the patients and also resulted to psychological harm. There was sufficient evidence in the case of Robert Ray Courtney. The pharmacist was involved in the act of diluting chemotherapy drugs before prescribing them the patients diagnosed of cancer (Anselmi, 2012). The scheme was discovered through the assistance of a doctor who bought the drugs from Robert Ray Courtney and became suspicious that the pharmacist was selling more drugs than the amount he purchased. The doctor later took the drugs he obtained from Robert Ray Courtney to a lab for analysis. The analysis revealed that the dose of Taxol contained a 32% of the total amount of Taxol it was supposed to contain. The doctor then took the courtesy of informing the FBI and also FDA of the situation. The government agents proceeded to test several samples of Taxol and also Gemzar retrieved from Robert Ray Courtney. The doses were meant for cancer patients and the federal agents found out that the drugs contained between 17% and 50% of the chemotherapy constituents they were supposed to have. As the investigations proceeded the government agents asked the doctor to buy other doses of Zofran, Taxol, Gemzar, Platinol and Paraplantin from Robert Ray Courtney and use fake patient identity. The drugs were analyzed in the lab and the results revealed that they contained a maximum of 65% of the constituents they were supposed to contain (DeKaye and Naclerio, 2012). The government agents performed a search in the Courtneys pharmacy which resulted into his arrest. In the court hearings, Robert Ray Courtney pleaded guilty to the offense of tampering with products which resulted to bodily injury and also the offense of misbranding or adulterating drugs. Other parties that were also held responsible for the act were Eli Lilly & Co. and Bristol-Myers Squibb Co (Giliker, 2011) who were the manufacturers of the drug. The documents retrieved from the companies

OPM300 - Intro. to Operations Mgmt. CA Essay Example | Topics and Well Written Essays - 500 words

OPM300 - Intro. to Operations Mgmt. CA - Essay Example Here the restrictions of time and hours on the job are lifted and the online selling is very flexible. This is also an excellent method for smaller companies to reach out to a larger audience. Here in the case of Amazon, the company will gain higher benefits than the brick and mortar stores as this allows Amazon to provide newer offers which other competition cannot provide in the brick and mortar stores. There are however a few disadvantages of the online businesses as well. Companies here have added responsibilities and tasks that need to be considered for instance, the management of updates, website security, avoidance of fraudulent activities, costs of maintain the websites and also online marketing which is a different effort apart from the normal marketing of the business (Beynon-Davies). Downloadable Books and Amazon Business: Amazon has a wide range of products that the company deals with. One of the main elements here is the sales of books. The company has in addition to sel ling books online, also created the online eBook reader referred to as Kindle which is an electronic reader and allows customers to download books. Hence if books were to be completely downloadable in the future, the company has already taken the measures and developed the systems required for the same.