The impact of social on the fashion luxury consumer Dissertation

The impact of social on the fashion luxury consumer - Dissertation Example tant Facts 32 Figure 7: Age 41 Figure 8: Nationality of the respondents 43 Figure 9: Hours spend on internet 44 Figure 10: Profile on social networks 46 Figure 11: Hours spend on social networks 47 Figure 12: media use to follow fashion trends 49 Figure 13: why you use social media network 51 Figure 14: How you feel about advertising on social media 53 Figure 15: have you ever purchased a product or service based on an advertisement on a social network 54 Figure 16: which of the social media technologies you use 55 Figure 17: how many twitter followers you have 58 Figure 18: how many people do you follow on twitter 59 Figure 19: do you use social media in an official business or professional capacity 61 Figure 20: Are you a member or fan of a brand page on facebook 62 CHAPTER #1: INTRODUCTION 1.1. Overview of the research study: It is believed that Egyptians were amongst the pioneers of using luxury fashion products, as their people especially elites were very much concerned about th e way they look, moreover prejudices system was very much practiced at that time. Prominent people in order to differentiate themselves with the masses used high quality products which were well crafted, and the materials used for making these products were of supreme quality. However with the passage of time various innovations came in this world. That has resulted in changing the perceptions and shape of this world. Luxury products which were initially confined or related with elites are now being used by masses because of affluence factor. At present luxury products are being used by different people around the world and luxury brands are searching for new ways in order to target consumers. It was industrialisation and later globalisation that has resulted in changing the shape of the... It is believed that Egyptians were amongst the pioneers of using luxury fashion products, as their people especially elites were very much concerned about the way they look, moreover prejudices system was very much practiced at that time. Prominent people in order to differentiate themselves with the masses used high quality products which were well crafted, and the materials used for making these products were of supreme quality. However with the passage of time various innovations came in this world. That has resulted in changing the perceptions and shape of this world. Luxury products which were initially confined or related with elites are now being used by masses because of affluence factor. At present luxury products are being used by different people around the world and luxury brands are searching for new ways in order to target consumers. It was industrialisation and later globalisation that has resulted in changing the shape of the globe. Things that took great amount of time in their makings are now made instantly. Various developments around the world were carried out with rapid speed. In the context of businesses these developments proved to be fruitful, as their products manufacturing showed enhancement and furthermore their reach to the market expanded from small cities or villages to the far flung areas of the world. Therefore businesses in order to expand and introduce their brands globally followed various styles and endorsed their products through advertisements and marketing using print media (newspapers, leaflets etc) electronic media (radio, T.V etc).