Integrated Marketing Communications Assignment 2

Integrated Marketing Communications 2 - identification ExampleFirst class passengers ar served breakfast along with afternoon and evening meals. There is an onboard cheat on serving a range of alcoholic, cold and hot beverages. The train service has been identified in respective(a) industry awards. In the year 2010, it was awarded as Years Best Rail Operator at Travel Globe Awards. It is also known as one of the most preferred domestic passenger service in the United Kingdom. The trains are known to be environmental friendly as their vitamin C dioxide emission is 78% less than average domestic flights and 76 % less than cars (Virgin Trains, 2013b). Integrated Marketing colloquy Integrated merchandising dialogue has become as a major phenomenon since early 1990s. Corporate and marketing communications are few of the critical persuasive factors used by organizations for market connection (Constantinides, 2006). The objective is to deliver certain perception of products, servic es and brands to consumers, customers and stakeholders. As a result of the increasing variety of promotional and communication tools, modern day channels are able to disseminate messages in wide forms. gibe to Kliatchko (2008), integrated marketing communication is audience-driven business process of strategically managing stakeholders, content, channels, and results of brand communication programs. Marketing communication planning or mix can be characterized in the form of its communication strategies in the market. The respective(a) ways through which an organization communicates to its market are advertising, sales promotions, personal selling, direct marketing and everyday relations (Gronroos, 1994 Ferdous, 2008). Advertising Advertising can be described as a non-personal strategy for quite a little communication offering great level of command for people responsible for design, manufacturing and delivering of advertising messages (Fill, 2006). This message is genetical in a particular style and manner which best suits the customer as well as managements requirements. Regular usage of advertising is critical for creation and maintenance of brand personality, peculiarly when it is integrated with other elements of the mix. It is a dominant form of advertising communication for mevery firms (Panda, 2003). In any case, advertising needs a carrier so that message can be delivered to the desired recipient role (Pelsmacker, 2001). Sales promotions Sales promotion is used for delivering the action plans. Sales promotion and advertising harmonize each(prenominal) other as promotion is short term to generate sales and advertising is for long term awareness and relationship building. Sales promotion is also a non-personal form of marketing communication targeting a smaller audience. The techniques include offering better offers and adding value with the objective of future sales. Various presentation kits much(prenominal) as, catalogues, selling aids and b rochures, are used for sales staff. Financial mechanisms such as, promotional pricing and incentives, are used as a push strategy by companies (Young and Aitken, 2007). Public relations Public relations can describe as relationship management between an organization and its various stakeholders. It is an attempt to realize and preserve shared understanding, good relationships and goodwill with the secondary targets,