'The Ritz-Carlton Does Not Sell Hotel Rooms\r'

'The Ritz Carlton runs in a way that makes either single detail ab off the consumer and the consumer’s needs, wants, and expectations. all(prenominal) decision that they make they make with the consumer in mind. They essentially ar marketing unsurpassed religious portion to their patrons. The Ritz Carlton is actually well-know for providing consistent answer to its patrons in each(prenominal) of its locations throughout the world. They provide nodes with high quality node service, utilizing their Gold Standards for customer service, which include its credo, motto, employee promise, three travel of service, and the twelve service value.\r\nThe three steps of service be fairly basic, however many companies look out on them, losing that opportunity to create a long stable relationship with the guest. The first is to deliver a fond(p) and sincere greeting and to use the guests name; the aid is to anticipate and fulfill the needs of each guest; and the third is t o give a warm good-bye, again using the guests name. The Ritz Carlton supposes that guest recognition is a realize priority. If employees recognize the guest, then they can give personalize service, have fast access to knowledge, and interactions that are mostly hassle free.\r\nThese Gold Standards continue to lead the family to outperform its competition and increase its customer loyalty. They overly have programs designed to meet specific customer needs that include their Service Quality Indicators (SQIs). The Ritz Carlton continually improves its outgrowthes and programs in order to give its guests the exceptional service that they have come to be well known for giving in the hotel industry. In essence, they are selling service to consumers.\r\nThe Ritz Carlton has applied for and won the Baldridge Award in 1992 and 1999, which confirmed that quality is not a ill-judged term approach to doing business. The Ritz Carlton works hard to happen upon the highest customer and employee satisfaction in the industry. They believe it is life-sustaining to continually improve day after day. As a consumer, I would be exiting to knuckle under for a stay at the Ritz Carlton. I believe that the methods that they use are fantastic. They treat everyone, including their employees, with respect.\r\nThat is something that many companies fail to even consider when they are building their business. there are many people who choose products and function from companies by smell at at factors such as how they treat their employees, where their products are made, etc. rather than looking only at the price tag and looking for a place or item that is â€Å" chintzy”. As a consumer, I would rather betray a place that was more expensive and interact its employees like gold, than patronize a place that was ratty and treated its employees poorly.\r\nI believe that the Ritz Carlton offers an minute service to their guests and I’m fairly reliable that the majority of consumers would be forgeting to pay for it. However, the price of a hotel mode at the Ritz Carlton is on the pricier side so I’m sure that there are plenty of people that would love to take utility of staying there but would be unable to do so since they could not afford it. Do you find it’s executable for Ritz Carlton to create â€Å"ladies and gentlemen” in full 7 days?\r\nIt most likely is possible for Ritz Carlton to do so because their employee selection process is extremely refined and they are able to higher excellent candidates who understand this concept of â€Å"ladies and gentlemen”. The Ritz Carlton looks for individuals who understand their gloss and will engage with another(prenominal) employees, theatre directors and guests. They look for individuals who exhibit certain personality traits and hiring managers seek those individuals when they recruit and interview candidates.\r\nIn order to ensure that interviewees are sincere and plus people, the hiring managers use two-part questions that will eliminate interviewees who are insincere. jibe to the article, Inside the Ritz Carlton’s Revolutionary Service, a prospective employee may be asked, â€Å"Are you a ordinary smiler? ”. If the candidate responds with a â€Å"yes”, then the hiring manager will proceed to ask, â€Å"Why do you smile? ”. It is clear to see that the Ritz Carlton selects its employees very carefully in order to find employees that will understand the culture and be able to learn quickly how to be a lady or a valet.\r\nBy looking for people that have the necessary endowment fund to do the job, they feel they can teach the other skills necessary to get them to lady or gentleman status. The Ritz Carlton has a very slow orientation process that they feel can best prepare the in the raw employee with the mission of the attach to. They feel that when an individual starts a advanced job, it is a sig nificant emotional experience. During this period, that individual will be attentive and receptive to emotional changes. The Ritz Carlton uses this clock to focus on their values and to instill those values into that employee.\r\nThe employee than goes though their week of orientation and afterwards, they are pass judgment to have adapted the company culture. It seems to me that between their restless selection process and the week of orientation, many of these individuals would be able to adapt to their culture as â€Å"a lady or gentlemen”. Also, it is important to point out that the company is well known for treating their employees very well. I would believe that their employees know this and would want to treat the company well in return. The employees must have a high level of employee morale.\r\nThey have every crusade to want to continue on as a â€Å"lady or a gentlemen” as their time continues on with the company. They will as well have the hap for pro motions in the future. The Ritz Carlton sets employees up for success starting by selecting the right employees for the right position in spite of appearance the company. They are then able to mold these individuals into the employees that they want them to be. They also treat them very well and give them room for growth. I believe that doing this ensures that these individuals will become â€Å"ladies and gentlemen” within the 7 days.\r\n'