'Pizza Hut Marketing Research Report Essay\r'

' administrator summary\r\nThis marketing search report is active the strategy of pizza pie shanty for entering a new market. This research includes the preferences of the guests for going to any fast- nutrient eating house and particularly to our. We amass primary data from masses for our research. While we were fashioning our questionnaire we focused mainly on questions that showed the preference of the fast-food customers. peculiarly when we talk about food quality, footing, proceedss, interior, etc… We got the questionnaires filled by 28 large number from our state. They comprise the questionnaire nice and palmy and we re altogethery could analyze their answers. The population for our research consists of students of The IUC College and spate from entirely over the country. We make the connection with most websites. This depth psychology helped us to come out with new ideas about the rising sales and profit king and what our differentiate needs to mai ntain its image.\r\nIntroduction\r\npizza hut is an Ameri kitty eating place chain and international franchise that offers different styles of pizza pie including pasta, salad, breadsticks, garlic bread and buffalo wings. pizza pie chantey is a subsidiary of the world’s largest eating place company Yum! Brands.Inc. As of 2012, there were much than 6,000 pizza pie Hut eating houses in the United States, and more than 5,139 salt away locations in 94 other countries and territories around the world. Pizza Hut was embeded in 1958 by brothers Dan and Frank Carney in their hometown of Wichita, Kansas. They borrowed $600 from their mother to start a business with colleague John Bender. They chose the name â€Å"Pizza Hut” since the compress they purchased only had enough space for nine characters and spaces. In the early 1960s Pizza Hut grew on the strength of aggressive marketing of the pizza restaurant idea.\r\nThe first Pizza Hut franchise was open in Canada. This was fol modested by the establishment of the International Pizza Hut Franchise Holders Association. In 1977 Pizza Hut merged with PepsiCo, becoming a division of the worldwide soft drink and food conglomerate. Sales that social class reached $436 million, and a new $10 million sawhorse headquarters office opened in Wichita. The label has been rewarded as the best restaurant chain internationally. In 1986, Pizza Huts started its Home Delivery value. In 2007, Pizza Hut offered online ordering at all of their 65,000 locations. In 2008, Pizza Hut introduced Total Mobile Access- the ability for customers to order by text messaging or using their web enabled cell phones.\r\nResearch\r\nOur major marketing strategy has always been to satisfy the customer by offering the best, including cleanliness, hospitality, accuracy, maintenance, product quality and speed. Our strike out has always been friendly and familiar. We realize always through our positioning by keeping in visual ize two basic instruments: Quality and frequency. Our brand uses low price meal and expensive for high end. We collected primary data from bulk for our research. While we were making our questionnaire we focused mainly on questions that showed the preference of the fast-food customers. Especially when we talk about food quality, price, operates, interior, etc… We got the questionnaires filled by 28 people from our population. They found the questionnaire nice and easy and we rightfully could analyze their answers. The population for our research were students of The IUC College and people from all over the country. We made the connection through some websites.\r\nWe found out that most of the people are sincerely aware of our brand and they have even visited our restaurants. 10 out of 28 people have never heard of our brand and products. We asked all the people who have visited our restaurant, are they satisfied with the service and the ingredients in the food. All of the m were undoubtedly agree that the service in the restaurant is extremely good and all of the ingredients are high quality. We became aware of the information that the absolute majority of the fast-food restaurant customers are the people between the ages of 18 and 30. Nowadays the majority of young people can’t cook and they are really glowing for food. Some of them don’t have resources.desire and cartridge holder for cooking. So the fast food restaurants are really the best choice for people between these ages.\r\nFurthermore, we found out that our potential customers are incredibly price sensitive. 16 out of 28 people preferent to give 5 to 10 leva for our services than 3 to 5 leva. This helped us to understand that our customers are instinctive to pay more if the service responds to their money only if not too much. After our detailed analysis we concluded that quality is the most important factor which can affect our potential customers. volume really prefer to eat in a fast-food restaurant which has normal prices, good service and nice interior. People have gotten tired of going to the same places akin Mcdonalds and Subway. They want something new, fresh and with fast home delivery.\r\n4 P’s\r\nProduct: Salads, Pizza, Pasta, Beverage, Deserts\r\n equipment casualty: 5 to 10 leva\r\nPromotion: TV ads for this instant\r\nPlace: We should place our restaurants in the Mall or somewhere in the centre of Sofia and Varna\r\nConclusion\r\nFrom our research we conclude that we definitely should focus on consumer satisfaction. This is come-at-able if we have control over the quality of the food, service and control over prices. We have to make convinced(predicate) that we can create a friendly material environment. Our restaurant must become like a second home for our consumers. And we think that our potential consumers in Bulgaria would be very pleased with our services.\r\nRecommendations\r\nWe should do some strong TV advertising .\r\nWe should open branches in more cities, such as Varna, Burgas, Veliko Tarnovo We should have at least(prenominal) one restaurant in the mall. The competition leave be extremely big but with our brand image and variety of food and beverages we think we could slow achieve successful market share.\r\nReferences\r\nhttp://uk.answers.yahoo.com/\r\nhttp://www.marketingteacher.com\r\nhttp://en.wikipedia.org/wiki/History_of_Pizza_Hut\r\n'