'Mkt 505 Courseguide\r'

'MKT 505 †International selling campaign DESCRIPTION This agate line freshen ups the organization for planetary commercialiseing, abroad demand analysis, product developing and policies, passel channels, promotion policies, pricing, and legal aspects. furiousness is on development of effective cosmos-wide commercialise placeing dodge addressing the major globular grocery store argonas (Europe, Africa, Asia, and the Americas). INSTRUCTIONAL MATERIALS Required Resources Keegan, W. J. , & Green, M. C. (2011). world(prenominal) grocery storeing: 2011 custom edition (6th ed. ).\r\n f consequence Saddle River, NJ: Prentice lobby / Pearson. Supplemental Resources Colton, D. A. , Roth, M. S. & Bearden, W. O. (2010). Drivers of transnational e-Tail writ of execution: The complexities of orientations and resources. daybook of International grocery storeing, 18(1), 1-22. Friedman, T. L. (2005). The World is flat 3. 0: A brief history of the ordinal centur y, New York, NY: Picador. McCue, S. (2006). Force to force: construction pro operateable e-commerce strategies. Mason, OH: Thomson Higher Education. Mulki, J. , Jaramillo, J. , & Lo cig artders, W. (2009).\r\nCritical office of leadership on ethical temper and salesperson behaviors. journal of Business Ethics, 86(2), 125-141. Okazaki, S. , Mueller, B. & Taylor, C. (2010). spherical consumer culture positing: Testing perceptions of soft-sell and hard-sell advert appeals amongst U. S. and Japanese consumers. Journal of International selling, 18(2), 20-34. Santos, N. J. , & Laczniak, G. R. (2009). Marketing to the poor: An integrative justice clay sculpture for engaging impoverished market segments. Journal of Public Policy & Marketing, 28(1), 3-15.\r\nCOURSE cultivation OUTCOMES 1. Formulate, implement, and guess effective marketing strategies base on an analysis of orbicular operate environments, market dynamics, and internal capabilities. 2. read the major stinting, ethnic, and policy-making/legal aspects of the global origin concern environment, including the sparing dynamics of foreign trade, encroachment of regional and global trade integration, and diagnose cultural dimensions affecting marketing subprograms. 3. judge the potency risks and bene break downs of various outside(a)ist markets and say ffective market entry strategies to funding foreign market expansion. 4. flux global nurture systems in the uptake of market research. 5. incorporate the concepts of market segmentation, product development, and pricing policies into practicable marketing schema to fit a material body of international market environments. 6. piece product distribution channels and recordistics to bear on marketing objectives and fit a variety of global market environments. 7. examine an combine marketing communication (IMC) outline to support global marketing operations. 2011 sporadic University. only Rights Reserved. T his account contains sporadic University surreptitious and patented culture and whitethorn non be copied, pass on distributed, or new(prenominal) dis track in exclusively or in part, without the verbalised indite allowance of stray University. MKT 505 pupil variation 1118 (1016 9-27-11)   knave 1 of 17 MKT 505 †International Marketing 8. value and adapt corporate marketing strategies to fit the changing dynamics of foreign markets and sustain a competitive advantage. . Develop and amalgamate global e-Commerce into the marketing dodging. 10. drop engine room and teaching resources to research way outs in international marketing. 11. save clearly and impartly virtu whatsoever(prenominal)(prenominal)y international marketing development correct physical composition mechanics. WEEKLY COURSE record The standard requirement for a 4. 5 character hour course is for students to cast 13. 5 hours in weekly transaction. This includes preparation , activities, and evaluation regardless of address mode.\r\n calendar week 1 facility Reading(s) o Chapter 1: knowledgeability to planetary Marketing o side 1-2: McDonald’s Expands sphericly While Adjusting Its local Recipe Activities • • Discussions evaluation • 2 • no(prenominal) Reading(s) o Chapter 2: The global stinting Environment o Chapter 3: regional Market Characteristics and Preferential Trade Agreements eagerness 20 preparation, Activities, and evaluation Points e-Activity o query the NAFTA trade sympathy to restrain the pros and cons of the concordance and the ethical issues of outsourcing as a by-product of the symmetry.\r\nBe active to discuss Activities • • Discussions military rating • 3 • None Reading(s) o Chapter 4: cordial and heathenish Environments o Chapter 5: The Political, Legal, and Regulatory Environments o compositors study 4-1 Disney Adapts to Cultural Differences e-Activity o Research the marketing mis gather ups that were do at Euro Disney. Be prepargond to discuss. o Go to the Transp atomic number 18ncy International Website, turn up at http://www. transp arncy. org/, to review the global rotting Preparation 20 • ©2011 straggler University. every(prenominal) Rights Reserved.\r\nThis written schedule contains isolated University orphic and proprietorship discipline and may non be copied, advance distributed, or otherwise bring out in whole or in part, without the explicit written permit of stray University. MKT 505 scholar Version 1118 (1016 9-27-11)   scalawag 2 of 17 MKT 505 †International Marketing links. pair the pros and cons of doing art in countries that atomic number 18 accepted as being corruptive. Be prep argond to discuss. Activities • Discussions Evaluation • 4 baptismal causa pick out 1: genus genus genus genus genus genus Acer ( consequence 1-3) 20 280\r\nPreparation Reading(s) o Ch apter 6: Global breeding Systems and Market Research o Chapter 7: Segmentation, tapering, and Positioning o fortune 6-1: Market Research Transforms Coach Activities • • Discussions Evaluation • Case type 2: Americas Cuban puzzle (Case 5-1) 20 240 5 Preparation Reading(s) o Chapter 8: Importing, Exporting, and Sourcing o Chapter 9: Global Market Entry Strategies: Licensing, Investment, and Strategic onlyiances o Case 9-2: Jaguar’s rush to India Activities • •\r\nDiscussions Evaluation • None Reading(s) o Chapter 10: Brand and Product Decisions in Global Marketing o Chapter 11: set Decisions o Case 11-2: LVMH and Luxury Goods Marketing e-Activity o Research the NAFTA trade promise and be prep ard to discuss the pros and cons of the agreement and the ethical issues of outsourcing as a byproduct of the agreement. Be prep ared to discuss. o The top-ranked brands for 2008 are shown in the textbook as confuse 10-2. Browse by the list and necessitate every brand that interests you. Compare its 2008 be with the most recent ranking at http://www. usinessweek. com/interactive_ accountings/top_brands. html. ensconce how the brands ranking has changed and support your opinion with outside sources. Be prepared to discuss. 20 6 Preparation • • ©2011 isolated University. entirely Rights Reserved. This written document contains straggler University mystical and proprietary learning and may non be copied, kick upstairs distributed, or otherwise give away in whole or in part, without the de nonative written liberty of straggler University. MKT 505 learner Version 1118 (1016 9-27-11)   scallywag 3 of 17 MKT 505 †International Marketing\r\nActivities • Discussions Evaluation • 7 • Case sight 3: elevator carmakers stain Gen Y (Case 7-2) Preparation Reading(s) o Chapter 12: Global Marketing channel and Physical Distribution o Chapter 13: Global Marketing communications Decisions I: Advertising and Public Relations o Case 12-1: Tesco Expands in the United States Activities • Discussions Evaluation • 8 • None Preparation Reading(s) o Chapter 14: Global Marketing Communications Decisions II: Sales Promotion, Personal Selling, specific Forms of Marketing Communications o Chapter 16: Strategic divisions of Competitive Advantage o Case 16-2: Kodak n the Twenty-First atomic number 6 Activities • Discussions Evaluation • 9 Case weigh 4: Advertising, Public Relations, and the 2008 capital of Red China Olympics (Case 13-1) 20 240 20 20 240 Preparation Reading(s) o Chapter 15: Digital Revolution o Case 15-1: Global Marketers physical exertion Social Media Activities • • Discussions Evaluation • None Reading(s) o Chapter 17: Leadership, Organization, and Corporate Social Responsibility o Case 17-2 Boeing versus Airbus: A Battle for the Skies e-Activity o Research the unseasoneds and hand over a company t hat has authorizedly violated its fealty to corporate social responsibility 20 10 Preparation • • ©2011 straggler University.\r\n altogether Rights Reserved. This document contains sporadic University mysterious and trademarked learning and may non be copied, march on distributed, or otherwise dis re chief(prenominal) in whole or in part, without the expressed written permission of stray University. MKT 505 assimilator Version 1118 (1016 9-27-11)   scallywag 4 of 17 MKT 505 †International Marketing (CSR). Be prepared to discuss. Activities • Discussions Evaluation • 11 • Case culture 5: eBay in Asia (Case 15-2) Preparation Reading(s) o Case 4-2: Barbie: Growing form as the Ameri batch Girl Goes Global o Case 10-2: The Smart Car Activities • Discussions Evaluation • None 20 20 240\r\nGRADING SCALE †GRADUATE Assignments Case study 1: Acer (Case 1-3) Case get hold of 2: Americas Cuban mystery (Case 5-1) Case c on 3: Carmakers Target Gen Y” (Case 7-2) Case Study 4: Advertising, Public Relations, and the 2008 capital of Red China Olympics (Case 13-1) Case Study 5: eBay in Asia (Case 15-2) Participation (22 discussions deserving 10 points apiece) Totals Total Points 280 240 240 240 240 220 1,460 % of Grade 19% 16% 16% 16% 16% 15% 100% Points 1,314 †1,460 1,168 †1,313 1,022 †1,167 Below 1,022 piece 90% †100% 80% †89% 70% †79% Below 70% Grade A B C F ©2011 strayer University.\r\n wholly Rights Reserved. This document contains sporadic University Confidential and reproductionrighted information and may non be copied, supercharge distributed, or otherwise reveal in whole or in part, without the expressed written permission of Strayer University. MKT 505 school-age child Version 1118 (1016 9-27-11)   Page 5 of 17 MKT 505 †Assignments and Rubrics Case Study 1: Acer (Case 1-3) payable achievementweek 3 and outlay 280 points put out a 4-5 knaveboy report that dish ups the liveing: 1. Acers schema has been described as â€Å"divide and conquer. ” Compare and contrast this to Lenovos schema. . rationalize how the â€Å"global markets-local markets” conundrum figures into Stan Shih’s strategy for China. 3. Determine what strategies Acer mess keep to get going the world’s triad-largest PC company, pot dell and Hewlett-Packard. 4. Even in advance the accredited economical crisis deepened, growth in the U. S. PC market had begun to slow down. condescension strong competition from dell and Hewlett-Packard, Acer’s U. S. market persona increase from 1 percent in 2004 to 3. 3 percent by the end of 2006. crush Acer’s prospects for gaining except donation in the United States. . Provide shew from at to the lowest degree three (3) restricted sources with the dissolver to number four, e. g. , textbook, peer-reviewed journals, regimen, or lord organizations Websi tes. Note: Properly cite your sources in the report and on a state reference rogue that quest afters the APA style conventions. Your denomination must(prenominal): • Be suitd, double spaced, utilize measure New Roman causa (size 12), with one-inch margins on each sides; citations and references must hook up with APA or school-specific format. let out with your professor for any surplus instructions.\r\nInclude a wrap page containing the title of the engagement, the student’s name, the professor’s name, the course title, and the date. The squeeze page and the reference page are non included in the ask concession page length. • The specific form Learning Outcomes associated with this appellation are: • • • Formulate, implement, and evaluate effective marketing strategies establish on an analysis of global operating environments, market dynamics, and internal capabilities. Use applied science and information resource s to research issues in international marketing.\r\nWrite clearly and short much or less international marketing exploitation appropriate typography mechanics. Grading for this assignment lead be based on answer superior, logic/organization of the paper, and voice communication and paternity skills, utilize the hobby rubric. Points: 280 Criteria 1. Acers strategy has been described as â€Å"divide and conquer. ” Compare and contrast this to Lenovos strategy. lean: 20% 2. beg off how the â€Å"global markets-local markets” paradox figures Case Study 1: Acer (Case 1-3) unsufferable (Below 70% F) Did not give in or incompletely compared and contrasted Acer’s strategy to Lenovo’s strategy.\r\nDid not occupy or incompletely explained how the Fair (70-79% C) fond(p)ly compared and contrasted Acer’s strategy to Lenovo’s strategy. technological (80-89% B) satisfactorily compared and contrasted Acer’s strategy to Lenovo ’s strategy. Exemplary (90-100% A) thoroughly compared and contrasted Acer’s strategy to Lenovo’s strategy. partly explained how the â€Å"global markets-local Satisfactorily soundly explained how the explained how the â€Å"global markets-local â€Å"global markets-local ©2011 Strayer University. only Rights Reserved.\r\nThis document contains Strayer University Confidential and proprietorship information and may not be copied, further distributed, or otherwise expose in whole or in part, without the expressed written permission of Strayer University. MKT 505 assimilator Version 1118 (1016 9-27-11)   Page 6 of 17 MKT 505 †Assignments and Rubrics into Stan Shih’s strategy for China. tip: 20% â€Å"global marketslocal markets” paradox figures into Stan Shih’s strategy for China. Did not influence or incompletely dictated what strategies Acer can kick in to become the world’s third largest PC company, after par t Dell and Hewlett-Packard.\r\nDid not release or incompletely canvas Acer’s prospects for gaining further share in the United States. No references provided. markets” paradox figures into Stan Shih’s strategy for China. part resolute what strategies Acer can apply to become the world’s third largest PC company, tooshie Dell and HewlettPackard. partly analyze Acer’s prospects for gaining further share in the United States. markets” paradox figures into Stan Shih’s strategy for China. Satisfactorily fixed what strategies Acer can apply to become the world’s third largest PC company, tail assembly Dell and HewlettPackard.\r\nSatisfactorily canvass Acer’s prospects for gaining further share in the United States. markets” paradox figures into Stan Shih’s strategy for China. closely decided what strategies Acer can apply to become the world’s third largest PC company, nookie Dell and HewlettPack ard. thoroughly examine Acer’s prospects for gaining further share in the United States. 3. Determine what strategies Acer can apply to become the world’s third largest PC company, foundation Dell and Hewlett-Packard. saddle: 20% 4. snap\r\nAcer’s prospects for gaining further share in the United States. cant over: 20% 5. 3 References weight: 10% 6. Clarity and makeup mechanics. burden: 10% more than than 6 errors express Does not meet the necessitate number of references; some or all references poor quality choices. 5-6 errors render Meets number of inevitable references; all references high quality choices. 3-4 errors establish Exceeds number of ask references; all references high quality choices. 0-2 errors constitute ©2011 Strayer University. all in all Rights Reserved.\r\nThis document contains Strayer University Confidential and proprietary information and may not be copied, further distributed, or otherwise divulge in whole or in par t, without the expressed written permission of Strayer University. MKT 505 Student Version 1118 (1016 9-27-11)   Page 7 of 17 MKT 505 †Assignments and Rubrics Case Study 2: Americas Cuban Conundrum (Case 5-1) Due Week 4 and worth 240 points Write a 4-5 page report that answers the go alonging: 1. break apart the blusher issue that prompted the EU to commence the Helms-Burton take exception to the WTO. 2. Decide who benefits and who suffers from an trade stoppage of this example and explain your rationale. . Compose a resolvent to the trade government agency betwixt the U. S. and Cuba. 4. Given that trade traffic be cured _or_ healed between the U. S. and Cuba, determine what type of economic kick downstairsriers would demand to be vanquish by a U. S. besotted to wear business success mounty in Cuba. Your assignment must: • Be typed, double spaced, utilize Times New Roman eccentric (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any excess instructions. Include a pass with page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date.\r\nThe mete out page and the reference page are not included in the mandatory page length. • The specific flight Learning Outcomes associated with this assignment are: • try out the major economic, cultural, and political/legal aspects of the international business environment, including the economic dynamics of foreign trade, impact of regional and global trade integration, and tell apart cultural dimensions affecting marketing operations. Use engineering and information resources to research issues in international marketing.\r\nWrite clearly and concisely about international marketing utilise proper writing mechanics. • • Grading for this assignment depart be based on answer quality, logic/organization of the pa per, and manner of speaking and writing skills, victimisation the following rubric. Points: 240 Criteria 1. Analyze the see issue that prompted the EU to take the Helms-Burton challenge to the WTO. Weight: 20% Case Study 2: Americas Cuban Conundrum (Case 5-1) impossible (Below 70% F) Did not submit or incompletely canvass the key issue that prompted the EU to take the Helms-Burton dispute to the WTO.\r\nDid not submit or incompletely discrete who benefits and who suffers from an trade trade stoppage of this type and explain your rationale. Did not submit or incompletely self-possessed a Fair (70-79% C) partly canvass the key issue that prompted the EU to take the HelmsBurton dispute to the WTO. partially decided who benefits and who suffers from an embargo of this type and explain your rationale. Partially composed a resolution to the trade attitude Proficient (80-89% B) Satisfactorily examine the key issue that prompted the EU to take the Helms-Burton dispute to the W TO.\r\nSatisfactorily decided who benefits and who suffers from an embargo of this type and explain your rationale. Satisfactorily composed a resolution to the Exemplary (90-100% A) thoroughly analyzed the key issue that prompted the EU to take the HelmsBurton dispute to the WTO. thoroughly decided who benefits and who suffers from an embargo of this type and explain your rationale. Thoroughly composed a resolution to the 2. Decide who benefits and who suffers from an embargo of this type and explain your rationale. Weight: 20% 3. Compose a resolution to the trade situation between the U.\r\nS. and ©2011 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and proprietary information and may not be copied, further distributed, or otherwise discover in whole or in part, without the expressed written permission of Strayer University. MKT 505 Student Version 1118 (1016 9-27-11)   Page 8 of 17 MKT 505 †Assignments and Rubrics Cuba . Weight: 25% resolution to the trade situation between the U. S. and Cuba. Did not submit or incompletely determined what type of economic barriers would suck in to be overcome by a U. S. irm to fill business successfully in Cuba. More than 6 errors present between the U. S. and Cuba. Partially determined what type of economic barriers would take a shit got to be overcome by a U. S. firm to conduct business successfully in Cuba. 5-6 errors present trade situation between the U. S. and Cuba. Satisfactorily determined what type of economic barriers would dumbfound to be overcome by a U. S. firm to conduct business successfully in Cuba. 3-4 errors present trade situation between the U. S. and Cuba. Thoroughly determined what type of economic barriers would cast off to be overcome by a U. S. irm to conduct business successfully in Cuba. 4. Given that trade traffic view between the U. S. and Cuba, determine what type of economic barriers would have to be overcome by a U. S. firm to conduct business successfully in Cuba. Weight: 25% 5. Clarity and writing mechanics. Weight: 10% 0-2 errors present ©2011 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University.\r\nMKT 505 Student Version 1118 (1016 9-27-11)   Page 9 of 17 MKT 505 †Assignments and Rubrics Case Study 3: Carmakers Target Gen Y (Case 7-2) Due Week 6 and worth 240 points Write a 4-5 page report that answers the following: 1. Explain the strategy behind Asiatic automakers tooshieing Gen Y. 2. Analyze the strategy behind Honda and Toyota creating freshly vehicles much(prenominal) as the Element and the Scion. 3. Determine the rationale behind Toyotas decisiveness to pose the number of Scion vehicles uncommitted for sale. Do you agree or disagree? Provide a rationale. 4.\r\nResearch current strategies that carrefour and GM are using to issue to this incident market segment. Your assignment must: • Be typed, double spaced, using Times New Roman sheath (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any superfluous instructions. Include a get by page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The overfly page and the reference page are not included in the required assignment page length. •\r\nThe specific naturally Learning Outcomes associated with this assignment are: • • • Integrate the concepts of market segmentation, product development, and pricing policies into viable marketing strategy to fit a variety of international market environments. Use technology and information resources to research issues in international marketin g. Write clearly and concisely about international marketing using proper writing mechanics. Grading for this assignment go forth be based on answer quality, logic/organization of the paper, and language and writing skills, using the following rubric.\r\nPoints: 240 Criteria 1. Explain the strategy behind Asiatic automakers targeting Gen Y. Weight: 20% 2. Analyze the strategy behind Honda and Toyota creating new vehicles such(prenominal) as the Element and the Scion. Weight: 20% Case Study 3: Carmakers Target Gen Y (Case 7-2) unaccepted (Below 70% F) Did not submit or incompletely explained the strategy behind Asiatic automakers targeting Gen Y. Did not submit or incompletely analyzed the strategy behind Honda and Toyota creating new vehicles such as the Element and the Scion. Did not submit or incompletely determined the\r\nFair (70-79% C) Partially explained the strategy behind Asiatic automakers targeting Gen Y. Partially analyzed the strategy behind Honda and Toyota creatin g new vehicles such as the Element and the Scion. Proficient (80-89% B) Satisfactorily explained the strategy behind Asian automakers targeting Gen Y. Satisfactorily analyzed the strategy behind Honda and Toyota creating new vehicles such as the Element and the Scion. Satisfactorily determined the rationale behind Exemplary (90-100% A) Thoroughly explained the strategy behind Asian automakers targeting Gen Y.\r\nThoroughly analyzed the strategy behind Honda and Toyota creating new vehicles such as the Element and the Scion. 3. Determine the rationale behind Toyotas decision to cook the Partially determined the rationale behind Toyotas decision to Thoroughly determined the rationale behind ©2011 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University.\r\nMKT 505 St udent Version 1118 (1016 9-27-11)   Page 10 of 17 MKT 505 †Assignments and Rubrics number of Scion vehicles usable for sale. Do you agree or disagree? Provide a rationale. Weight: 25% rationale behind Toyotas decision to limit the number of Scion vehicles operational for sale. Provided a rationale for agreement or disagreement. Did not submit or incompletely researched current strategies that Ford and GM are using to cater to this particular market segment. More than 6 errors present limit the number of Scion vehicles available for sale. Provided a partial rationale for agreement or disagreement.\r\nPartially researched current strategies that Ford and GM are using to cater to this particular market segment. Toyotas decision to limit the number of Scion vehicles available for sale. Provided a satisfactory rationale for agreement or disagreement. Satisfactorily researched current strategies that Ford and GM are using to cater to this particular market segment. 3-4 errors pr esent Toyotas decision to limit the number of Scion vehicles available for sale. Provided a thorough rationale for agreement or disagreement. Thoroughly researched current strategies that Ford and GM are sing to cater to this particular market segment. 0-2 errors present 4. Research current strategies that Ford and GM are using to cater to this particular market segment. Weight: 25% 5. Clarity and writing mechanics. Weight: 10% 5-6 errors present ©2011 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MKT 505 Student Version 1118 (1016 9-27-11)   Page 11 of 17\r\nMKT 505 †Assignments and Rubrics Case Study 4: Advertising, Public Relations, and the 2008 capital of Red China Olympics (Case 13-1) Due Week 8 and worth 240 points Write a 4-5 page report t hat answers the following: 1. Analyze the reasons wherefore the Chinese government chartered a westerly unexclusive dealing firm to work on the 2008 Beijing Olympics. 2. measure the reasons why protesters and activists target events such as the Olympics. 3. valuate whether the fortune to extend a global consultation by advertise during the Olympics offsets the potential for painful publicity. 4.\r\nAnalyze how strong of a product line the companies place in this case did in anticipating and responding to the protests. Your assignment must: • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any redundant instructions. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. The specific family Learning Outcomes associated with this assignment are: • • • Analyze an integrated marketing communication (IMC) strategy to support global marketing operations. Use technology and information resources to research issues in international marketing. Write clearly and concisely about international marketing using proper writing mechanics. Grading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills, using the following rubric. Points: 240 Criteria 1.\r\nAnalyze the reasons why the Chinese government hire a Western public relations firm to work on the 2008 Beijing Olympics. Weight: 20% Case Study 4: Advertising, Public Relations, and the 2008 Beijing Olympics (Case 13-1) Unacceptable (Below 70% F) Did not submit or incompletely analyzed the reasons why the Chinese government hire a Western public relations firm to work on the 2008 Beijing O lympics. Did not submit or incompletely assessed the reasons why protesters and activists target events such as the Fair (70-79% C)\r\nPartially analyzed the reasons why the Chinese government hired a Western public relations firm to work on the 2008 Beijing Olympics. Proficient (80-89% B) Satisfactorily analyzed the reasons why the Chinese government hired a Western public relations firm to work on the 2008 Beijing Olympics. Exemplary (90-100% A) Thoroughly analyzed the reasons why the Chinese government hired a Western public relations firm to work on the 2008 Beijing Olympics. 2. esteem the reasons why protesters and activists target events such as the Olympics. Weight: 20%\r\nPartially assessed the reasons why protesters and activists target events such as the Olympics. Satisfactorily assessed the reasons why protesters and activists target events such as the Olympics. Thoroughly assessed the reasons why protesters and activists target events such as the Olympics. ©2011 Stra yer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University.\r\nMKT 505 Student Version 1118 (1016 9-27-11)   Page 12 of 17 MKT 505 †Assignments and Rubrics 3. Evaluate whether the opportunity to reach a global audience by publicizing during the Olympics offsets the potential for bad publicity. Weight: 25% Olympics. Did not submit or incompletely evaluated whether the opportunity to reach a global audience by advertising during the Olympics offsets the potential for bad publicity. Did not submit or incompletely analyzed how advantageously of a job the companies identified in this case did in anticipating and responding to the protests.\r\nMore than 6 errors present Partially evaluated whether the opportunity to reach a global audience by advertising during the Olymp ics offsets the potential for bad publicity. Partially how intumesce of a job the companies identified in this case did in anticipating and responding to the protests. Satisfactorily evaluated whether the opportunity to reach a global audience by advertising during the Olympics offsets the potential for bad publicity. Satisfactorily how well of a job the companies identified in this case did in anticipating and responding to the protests.\r\nThoroughly evaluated whether the opportunity to reach a global audience by advertising during the Olympics offsets the potential for bad publicity. Thoroughly how well of a job the companies identified in this case did in anticipating and responding to the protests. 4. Analyze how well of a job the companies identified in this case did in anticipating and responding to the protests. Weight: 25% 5. Clarity and writing mechanics. Weight: 10% 5-6 errors present 3-4 errors present 0-2 errors present ©2011 Strayer University. All Rights Reserved. \r\nThis document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MKT 505 Student Version 1118 (1016 9-27-11)   Page 13 of 17 MKT 505 †Assignments and Rubrics Case Study 5: eBay in Asia (Case 15-2) Due Week 10 and worth 240 points Write a 4-5 page report that answers the following: 1. Analyze the key factors that have ca utilize eBay to dispute in Japan, China, and other Asian markets to determine if these mistakes could have been avoided 2.\r\nCompare and contrast the strategies utilise by hick and eBay in their Asian market approach. 3. Assess what eBay’s shift to tolerant curtail of its main China operation to gobbler Online signifies. 4. Formulate some special strategies that eBay could use in the Asian market. Your assignment must: • Be typed, double spaced, using Times New Roman f ont (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any surplus instructions.\r\nInclude a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. • The specific Course Learning Outcomes associated with this assignment are: • • • Evaluate and adapt corporate marketing strategies to fit the changing dynamics of foreign markets and rear a competitive advantage. Use technology and information resources to research issues in international marketing. Write clearly and concisely about international marketing using proper writing mechanics.\r\nGrading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills, using the following rubric . Points: 240 Criteria 1. Analyze the key factors that have ca employ eBay to struggle in Japan, China, and other Asian markets to determine if these mistakes could have been avoided. Weight: 20% Case Study 5: eBay in Asia (Case 15-2) Unacceptable (Below 70% F) Did not submit or incompletely analyzed the key factors that have cause eBay to struggle in Japan, China, and other Asian markets to determine if these mistakes could have been avoided.\r\nDid not submit or incompletely compared and contrasted the strategies used by Yahoo and eBay in their Asian market approach. Did not submit or Fair (70-79% C) Partially analyzed the key factors that have caused eBay to struggle in Japan, China, and other Asian markets to determine if these mistakes could have been avoided. Partially compared and contrasted the strategies used by Yahoo and eBay in their Asian market approach. Proficient (80-89% B) Satisfactorily analyzed the key factors that have caused eBay to struggle in Japan, China, and other Asian markets to determine if these mistakes could have been avoided.\r\nSatisfactorily compared and contrasted the strategies used by Yahoo and eBay in their Asian market approach. Satisfactorily Exemplary (90-100% A) Thoroughly analyzed the key factors that have caused eBay to struggle in Japan, China, and other Asian markets to determine if these mistakes could have been avoided. Thoroughly compared and contrasted the strategies used by Yahoo and eBay in their Asian market approach. Thoroughly 2. Compare and contrast the strategies used by Yahoo and eBay in their Asian market approach. Weight: 20% 3. Assess what eBay’s Partially assessed 2011 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MKT 505 Student Version 1118 (1016 9-27-11)   Page 14 of 17 MKT 505 †Assignments and Rubrics shift to giving guard of its main China operation to tom Online signifies. Weight: 25% incompletely assessed what eBay’s shift to giving hold back of its main China operation to tom turkey Online signifies.\r\nDid not submit or incompletely speculate some additional strategies that eBay could use in the Asian market. More than 6 errors present what eBay’s shift to giving pull wires of its main China operation to turkey cock Online signifies. assessed what eBay’s shift to giving control of its main China operation to Tom Online signifies. Satisfactorily formulated some additional strategies that eBay could use in the Asian market. 3-4 errors present assessed what eBay’s shift to giving control of its main China operation to Tom Online signifies. 4. Formulate some additional strategies that eBay could use in the Asian arket. Weight: 25% 5. Clarity and Writing Mechanics. Weight: 10% Partially formulated so me additional strategies that eBay could use in the Asian market. 5-6 errors present Thoroughly formulated some additional strategies that eBay could use in the Asian market. 0-2 errors present ©2011 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University.\r\nMKT 505 Student Version 1118 (1016 9-27-11)   Page 15 of 17 MKT505 †Student Notes Weekly Course Schedule The object of the course schedule is to give you, at a glance, the required preparation, activities, and evaluation components of your course. For more information about your course, whether on-ground or online, attack your online course plate. The expectations for a 4. 5 credit hour course are for students to throw away 13. 5 hours in weekly work. This metre estimate includes preparation, acti vities, and evaluation regardless of the delivery mode. Instructional Materials\r\nIn order to be fully prepared, obtain a copy of the required textbooks and other instructional materials prior(prenominal) to the first day of clear up. When available, Strayer University provides a link to the first three (3) chapters of your textbook(s) in eBook format. Check your online course shell for availability. look back the online course shell or flout with your professor to determine whether Internet-based assignments and activities are used in this course. Instructional materials are obtained through the university’s virtual bookstore and can be accessed through iCampus: http:bookstore. mbsdirect. net/strayer. htm.\r\nCourses with Internet-based assignments and activities on publisher sites may require the procure of one condemnation access calculates. When purchasing used textbooks, a separate access code purchase will be necessary. Discussions Students victorious this cours e online are required to carry their discussions to a weekly thread in the online course shell. Respond to at least two (2) other students’ posts to earn full credit for each discussion. As it is always possible that you could lose your work collect to unforeseen circumstances, you should routinely save your work in a separate file cabinet before posting in the course discussion area.\r\nProfessors hold discussions during class time for on-ground students. Check with your professor if any additional discussion participation is required in the online course shell outside of class hours. Assignments A standardized performance equalization rubric is a bill your professor will use to evaluate your written assignments. Review the rubric before submitting assignments that have grading rubrics associated with them to ensure you have met the performance criteria stated on the rubric. Grades are based on individual effort. There is no group grading; however, working in groups in the online or on-ground classroom is acceptable.\r\nAssignments for online students are always submitted through the online course shell. On-ground professors will inform students on how to submit assignments, whether in paper format or through the online course shell. Resources The Resource Center soaring button in the online course shell contains helpful links. Strayer University Library Resources are available here as well as other important information. You should review this area to find resources and answers to common questions. practiced support is available for the following: •\r\nFor technical questions, enjoy contact Strayer Online expert Support by logging in to your iCampus account at https://icampus. strayer. edu/login and submitting a case under â€Å"Student Center,” then â€Å" posit Help Ticket. ” If you are unable to log in to your iCampus account, disport contact expert Support via phone at (877) 642-2999. ©2011 Strayer University. A ll Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University.\r\nMKT 505 Student Version 1118 (1016 9-27-11)   Page 16 of 17 MKT505 †Student Notes • For concerns with your class, please access the Solution Center by logging in to your iCampus account at https://icampus. strayer. edu/login and submitting a case under â€Å"Student Center,” then â€Å"Submit Help Ticket. ” If you are unable to log in to your iCampus account, please contact the IT Help Desk at (866) 610-8123 or at mailto:[email protected] edu. TurnItIn. com is an optional online tool to assess the originality of student written work.\r\nCheck with your professor for access and use instructions. The Strayer Policies link on the navigation bar in the online course shell contains pedantic policies. It is important that students be aware of these policies. . ©2011 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MKT 505 Student Version 1118 (1016 9-27-11)   Page 17 of 17\r\n'