NEWS SUMMARIES2007A June 21 play a joke on News member proves simply how far today s market practices impart evolved . The AP article expatiate an innovative market confederacy between convenience remembering chain 7-11 and celluloid-making giant twentieth Century Fox . The deuce vastly different organizations have teamed up to foster Fox s upcoming Simpsons movie . This marketing campaign involves the transformation of virtually a dozen 7-11 stores about the country into Kwik-E-Marts , a false convenience store assemble on the Simpsons television political platform . The change includes a redecoration of each store s exterior , unused(a) troopsagement (based on a typesetters case from the program , and wise crops bearing the brands found at the put on storeThis massive progressional tool is a unique twist on the denote technique of yield placement . While conventional product placement incorporates real products into the fictitious world , quash product placement literally brings fictional products to life . In position , 7-11 has even commissivirtuosod some food companies to ready products specifically for use in the campaign - an interesting face of business-to-business marketingIn summing up , the campaign highlights important information which all marketers essential mean when selling a company . These seemingly frigid blow companies partnered in large part because they found one commons : a target niche of consumers . Both likely fans of the movie and a sizable portion of 7-11 customers fall in the newborn male demographic . While Fox manifestly gains promotion for its summer movie release , 7-11 withal benefits from the young customers who entrust be drawn to the chance to interact with their dearie program . This short-term campaign hindquarters cultivat e a social unit new group of long-term , s! ure consumers - the ultimate range of any marketing practiceThe campaign also sheds light on some of the pitfalls today s marketers encounter . For precedent , the advertising function for the campaign decided against including a fictional beer product in the promotion . This decision was made in part delinquent to the fear that inclusion of this product would promote drinking to small-scale consumers .
Uncertainty also surrounded the difficult use of an Asian man in the promotion (the stores omnibus , as marketers considered whether the man would be viewed as a proscribe stereotype , then alienating some c onsumersMost of all , the league demonstrates the creativity and sentiment outside the box mentality demand of today s marketers . With rival increase in all sectors , companies must(prenominal) find new ways to make their products and service nominate apartOne of the major issues go about organizations today is employee performance . With workforce demands changing every class , how can an employer receive optimum performancefrom employees ? A June 29 cartridge holder magazine article stresses just how much some employers argon willing to grade in the long-term productivity of their employees and their overall organizationThe article , authorise Businesses help workers lose weight , discusses the increasing trend of comprehensive employee wellness programs offered by employers . These programs are aimed at improving the health of a company s employees . A variable range of services are offered (depending on the company s mortal policies . Services can include...I f you want to get a in force(p) essay, order it on o! ur website: OrderCustomPaper.com
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